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Godrej Security Systems targets 30% revenue growth from Pune this year


PuneWith an aim to increase the adoption rate of security solutions and build a safer country where citizens can confidently say ‘I Am Secure’, Godrej Security Solutions (GSS), India’s renowned security solutions provider and part of the 120 years old Godrej Group, launched a slew of innovative home security solutions- Wifi enabled EVE Series and SEE THRU PRO Video Door Phones for the Pune market.

Godrej Security Solutions has gained approximately 85 per cent market share in home safes segment.The security solutions products that have gained popularity in the Pune market are Matrix, Presidio, Safire and Ritz.

Mr. Mehernosh Pithawalla, Associate Vice President and Global Head - Marketing, Sales & Innovation,Godrej Security Solutions Division, Godrej & Boyce Mfg. Co. Ltd., said, “We have received a good response from the Pune market and we aim to achieve revenue growth of 30% in the coming fiscal. The market has seen an increasing demand for electronic safes due to the expanding hospitality segment. We plan to expand our reach by tying up with new retailers who will be displaying the entire range of Godrej Security Solutions products. Additionally, we will also increase our distribution coverage in Nashik, Aurangabad, Kolhapur and Goa.

Godrej Security Solutions also launched its latest consumer survey report on the ‘Consumer Attitude towards Home Security’ which reveals that only about 34 per cent of women take security measures while travelling. The security measures taken by 28% of women while travelling include informing their relatives, while only 9% of women use security applications on their mobile phone while some others depended on police helpline. Only a miniscule 2% of women depended on pepper spray for their security.

Over the years, the demand for home security products has been on the rise due to increasing awareness creation programmes by the brand among consumers regarding the importance security products. Godrej has launched a wide range of new innovative products based on consumer insights making the category increasingly relevant, convenient and affordable for consumers of all ages and backgrounds.

As part of its constant endeavour to empower the nation to take charge of their own security, Godrej Security Solutions, successfully kick started the multi-city consumer awareness campaign in Mumbai, New Delhi, Hyderabad, Kochi, Jaipur, Udaipur and Chandigarh. The campaign will be organised in Chennai and Kolkata later this month. The objective of this campaign is to create awareness among consumers to be more proactive and take charge of their own security, educate them about the various solutions and also educate them about the importance of learning self-defense for leading a safer and secure life. This will be followed by on-ground activations that will be organised across key cities. The company is also engaging with their distributors through educative programmes.

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