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JLR India brings down prices by average 7% post GST


New Delhi: Tata Motors-owned Jaguar Land Rover today reduced prices of its entire vehicle range in India on an average by 7 per cent to pass on the benefit of reduced tax incidence under GST.

The company said it is fully geared up for the new tax regime and its vehicles will be available under the new prices with immediate effect from any of its 25 retail outlets across India.

“On an average, on the basis of ex-showroom Delhi prices, the reduction in the prices of our vehicles across the range will be around 7 per cent,” Jaguar Land Rover India President and Managing Director, Rohit Suri, told PTI.

The Jaguar portfolio in India includes XE with a starting price of Rs. 34.64 lakh, XF starting at Rs. 44.89 lakh, F-PACE Rs. 67.37 lakh onward and XJ with a starting point of Rs. 97.39 lakh (ex-showroom prices across India).

On the other hand, the Land Rover range includes the Discovery Sport starting at Rs. 40.04 lakh, Range Rover Evoque upwards of Rs. 42.37 lakh, Range Rover Sport beginning at Rs. 89.44 lakh and Range Rover with a starting price point of Rs. 1.59 crore (ex-showroom in India).

Under the new GST, large luxury cars and SUVs with engine capacity of over 1,500 cc are slated to attract a 15 per cent cess over and above the peak rate of 28 per cent, thereby, bringing down the overall tax incidence compared to around 50 per cent under the previous taxation system.

Asked about the company’s preparedness for the new system, Suri said: “We are absolutely ready. We have been working on this for the last 8-9 months. Although we had to modify some of the earlier plans closer to GST implementation, even our partners and supply chain is ready.”

He said with the GST regime kicking in, the company expects reduction in transportation time for its vehicles from the company’s Pune facility to different parts of the country.


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