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Tata Motors announces a global crowd-sourcing contest

By
Tata Motors, Financial results

Mumbai: Tata Motors has announced the #Fantastico Name Hunt, a crowd-sourcing activity for all netizens to suggest a new name for its cool hatchback, previously named – ZICA (acronym derived from Zippy Car). This stylish, dynamic and cool hatchback has been showcased publicly for the first time at the Auto Expo 2016, in New Delhi (Greater Noida). While it carries the ‘Zica’ label for the duration of the event, the new name will be announced after a few weeks, ensuring all necessary consumer/ branding and regulatory aspects are addressed, and the launch will take place thereafter.

Through the contest – #Fantastico Name Hunt, the Company will be looking forward to suggestions from its fans and audiences around the world to share what they think should be the name of the car.

Over the next three days, the Company will receive all entries through its social media channels. The hunt for the new name will end at 23:59 IST, 18:29 GMT and 13:29 EST on 7th of February, 2016.  The Company will further shortlist these entries for viewers to vote for their favourite name. One of the lucky contestant whose selection matches the final name, stands a chance to win the car (if within India) or win a reward of equal value, if located outside India.

The contest is being conducted on social media and mobile platforms with entries being accepted via SMS and whatsapp, making it easier for customers to share their nominations. With this, Tata Motors looks forward to introducing more such innovative and engaging initiatives to ensure enhanced customer participation and engagement.

The new car is backed by Tata Motors’ “Made of Great” campaign, with the motto, “What drives us from within is what makes us great”. Tata Motors is committed to doing what is right for its customers; the car, which has been designed for young people, has already received enthusiastic reviews from informed commentators, and the company is determined to place it in the market addressing all relevant needs of the target audience.

To participate in this exciting contest, customers can use the below mentioned platforms:
·         Facebook handle: www.facebook.com/tatamotorsmadeofgreat

·         Twitter handle: https://twitter.com/madeofgreat

·         Via SMS <Name of the car> to 9227112345

·         Via Whatsapp <Name of the car> to 09920425487

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