Pune: OnePlus, the leading global technology brand today announced its partnership with STECH, the prominent general trade distributor in the city of Pune. In line with its retail expansion plans, OnePlus is growing its offline presence across several regions in India. With the much-anticipated partnership, customers can now experience and buy the latest OnePlus smartphone devices at over 200 stores served by STECH, spread across Pune and Maharashtra.
With its extensive network of retail stores, STECH is one of the most trusted distributers in the region. The premium smartphone market leader’s new partnership with the popular distributor will further boost its offline presence across the region.
Addressing the announcement, Siddharth Deshmukh, Head of Modern & General Trade, OnePlus India shared, “We are excited to be partnering with STECH, which is a renowned market leader in the city of Pune. We have been witnessing an increasing level of interest among customers in Pune, alongside a growing OnePlus community base in the city as well. We are certain that this retail partnership will prove to be a truly fruitful association for both firms, while bringing the best of innovative smartphone technology to the people of Pune.”
Speaking on the partnership, Narendra Firodia, Chairman, STECH said, "We are delighted to be announcing partnership with OnePlus, the leading premium smartphone brand of India. And OnePlus has successfully chosen us as their esteemed partner to showcase their products. At STECH, we strive to deliver top-notch quality of service to customers looking to buy smartphones and smart technology. We are positive that with this partnership, both STECH and OnePlus will jointly offer truly premium customer experience to customers in Pune, providing them with a lifetime experience of innovative technology.”
In addition to the growing offline availability of OnePlus products, OnePlus buyers can now also enjoy greater affordability offers through Bajaj Finserv which is available across all offline outlets selling OnePlus devices including OnePlus Experience Centers.
OnePlus’ growing offline presence was also one of the major contributing factors that led to the brand becoming the leading premium smartphone brand in the overall year of 2019 surpassing other brands like Samsung and Apple (As per Counterpoint Market Monitor Service 2019). OnePlus also witnessed its recently launched device, OnePlus 7 becoming the number one premium smartphone model in 2019 followed by Apple iPhone XR and OnePlus 7 Pro.